REVCAT

THE FIRST AI-DRIVEN REVENUE MANAGEMENT CO-PILOT FOR STARTUPS AND SMEs

A PLATFORM TO DRIVE GROWTH FOR THE WORLD’S TECH FOUNDERS AND CROs WITH THE REVCAT METHOD™

SAAS: SALES AS A SCIENCE

The global startup scene, powered by artificial intelligence, is rapidly growing and holds great potential to shape the future of business.

The 9 Powers of Recurring Revenue

Predictable Cash Flow

Predictable monthly income.

Customer Retention

Continuous value creates loyalty.

Company Valuation

Scalable annuity-based business model.

Compound Growth

Retain and expand new customers.

Lower Cost of Sales

Acquisition costs repaid many times over.

Attract Investment

Recurring revenue is a “must have”.

Continuous Expansion

Funds category leadership.

Drives Innovation

More capital improves product offering.

Attracts Talent

Talent feel secure and excited by equity.

Sales: the heart of Revenue Growth Management

“Sales is a science, underpinned by metrics and process. Understanding and implementing this science creates recurring revenue. The RevCat Method is built on the principle of sales as a science (SaaS) and annual recurring revenue (ARR)”

Tom Maples - CEO/Founder RevCat

Recurring Revenue Growth

63% of software founders want but cannot afford a CRO.

44% of those founders admit to burnout trying to fulfil the role themselves.

30% of venture-backed businesses fail due to a lack of revenue growth and sales.

REVCAT vs STATUS QUO

Without REVCAT (Hiring a CRO)

Hiring, onboarding, planning and implementation

7,500

Hours

Approximate annual pay

$450k

Introducing the Revenue Catalyst Platform

Built on the RevCat Method

Discovery

Customer Discovery

Input company performance, strategy and aims.

Analysis

Input Analysis

RevCat analyses inputs and integrates into Core Modules.

Verification & Implementation

Insights & Improvements

Revenue Growth Plan

Our Team

Founders

Tom Maples

CEO / Co-Founder (United Kingdom)

Successful Chief Revenue Officer (CRO) with $5m Revenue Under Management currently.
- Salesforce global #1 revenue generator.
- British Army Combat Officer (top 1-2%).
Core skills: RevCat Method inventor, Revenue Under Management expertise, and leadership.

Paminus Nyamweya

CTO / Co-Founder (Kenya)

A serial founder and technology leader.
- Leads RevCat’s development team of eight.
- Senior trainer for Intel.
- Global Technology Summit, 2nd place.
Core skills: AI, Machine Learning, Data Science, Enterprise Solutions, RevCat Method solutions expert.

Advisors

Simon Small

Investment & Growth Strategy

Coaches SaaS Founders to build billion-dollar businesses (has helped attract $250m in capital for SaaS & AI).
- Co-founder of Enterprise Generative AI leader, Arria NLG (value of $1bn).
- Managing Director, Diligent (UK & EMEA) - revenue and GTM strategy (value of $7bn).
- Chief Revenue Officer at Optimal Workshop.

Kit Bottomley

Legal & Compliance

Lawyer focused on venture capital, M&A, private equity and general corporate advice.
- Experience advising corporate and institutional start-ups, high-growth companies and investors.
- Focus on technology, fintech and proptech sectors in UK and US

Raj Tandon

Innovation & Growth Specialist

Innovation and Growth Specialist at Newable, propelling SMEs and startups through strategic and robust growth initiatives. Leads transformative projects at Innovate UK Edge, boosting business models and market readiness across sectors. Directed the Open London Project, advancing health and social care innovations into market solutions. Entrepreneurial background with successes in property, fashion, marketing, and consumer FMCG.

Alex Godsell

Operational & Product Strategy

Commercial leader with a financial background and experience building and scaling operations in fast-paced startups.
- CEO at Harley Academy, leading the charge from inception to UK market dominance.
- Chief Operating Officer at OnePulse, building foundational operational infrastructure.
- Co-Founder of Medical Consulting Group, aiding next-gen MedTech entrepreneurs.

Joy Khalife

Investment, Growth & Marketing

Sr Manager at McKinsey & Co, core leader of EEMA Financial Institutions (FI) practice. 7+ years of experience in Growth, Marketing, and Sales strategy.
- Led seven transformations for leading FIs - 40% growth and 2x sales vs market avg.
- Designed the ‘Digital Branch of The Future’ for a leading bank in GCC, 2x sales productivity and <10% hires.
- Previous VC experience, focused on MENA strategy at PepsiCo.
- MBA from INSEAD.

Changing the game

STATUS QUO

Our Testimonials

"The RevCat Method helped us improve the top of our funnel by getting our sales team up and running. It provided us with a highly tailored and thoughtful package pulling from a deep knowledge of sales theory and its application to real-life deals. We're already seeing results."

"Tom's RevCat Method has been instrumental in driving [our] next phase forward. The sales framework that Tom created not only caters to our unique needs, but also aligns seamlessly with our company's core values. As we transition to the implementation phase, we have full confidence in the solid foundation that has been laid out for Toro."

"The RevCat Method created a tailored and comprehensive revenue growth plan, which has guided our marketing strategy and business model in the short, medium and long-term. The method offers strategic insights with a profound understanding of the software sales and marketing landscape. We recommend Tom and the RevCat method to any business seeking to boost its revenue."